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Millennials and generation Z are the generational ages with the most concerned about their self-esteem, mental health and physical health and, particularly, their appearance. This is why cosmetics brands are constantly researching to meet the needs and demands of these segments, which in the coming years will be the ones who will invest the most in the latter factor.
For these segments the needs may vary, but in common some situations have been found that originate the search for personal care products with an aesthetic approach. Among these reasons are aging, acne marks or scars from accidents or other injuries that affect not only the appearance of the skin, but directly the self-esteem of consumers.
These marks usually do not cause pain or discomfort to the person who has them (unless it is a disease that requires specific medical treatment). Even so, along with the search for products that solve, diminish or eliminate scars, the demand for psychological care to treat the emotional damage caused by these lesions has also increased.
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The purchasing power of these segments continues to increase and this favors the industry of these products, although it is not the only demanding public because, as we have already mentioned, patients with skin diseases and the segment that wants to prevent aging also participate in the increase in the quantities and types of products manufactured. And of course, large companies and leading brands are also investing more in innovation and new product development in order to satisfy even more than one consumer need at a time.
These factors influence the scar-correction-focused product industry to increase year by year. As of 2020, its market value was $12.23 billion and is estimated to increase by at least 9.9% per year through 2029.
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Something interesting to comment on are the pandemic effects. During the days of isolation, the demand for these and other cosmetic products increased because consumers had time and interest in learning how to take better care of themselves to improve their quality of life in all possible aspects, but this supply chain was affected by the blockades between countries that prevented the supply of raw materials for the manufacture of products.
And if we add to this that clinics closed due to the confinement we can deduce a considerable drop in the demand for such products and treatments, but the future may look promising due to the awareness of consumers towards the care of their person.
And just as the future looks bright, so does urbanization.
Different skin diseases are caused by lack of care from pollution and sun. Although, if we do not limit ourselves to diseases we can talk about lack of elasticity or sunburn, not to mention hair loss. Brands choose to focus their new marketing campaigns on raising awareness of this preventive care before resorting to treatments to meet these possible new needs.
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But how many types of skin lesions are there?
There are arthrophic, hypertrophic and keloid, contracture or stretch marks:
Arthrophic scars are the leading segment in revenue generation through 2020. These scars are caused by acne, fat and muscle loss in the injured area due to inadequate collagen production to repair the infected area. For this type of scars the solutions can be gels or creams, favoring the production of collagen and elastin among other fibrous tissues.
As a result we obtain an aging segment that seeks to meet their aesthetic needs for which these topical products are an ideal alternative.
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In turn, hypertrophic scars, which are caused by wounds, can be identified as raised and thick as an unusual response to the body's response to the wound or the treatment provided for healing and are estimated to be next on the list that leads the demand for these products or treatments.
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Keloid scars are created by excessive collagen generation during the healing process. They usually appear in areas of rigid skin, surgical interventions, burns or skin trauma. For this type of treatment, laser therapies or, in more extreme cases, interventions with silicone are usually used. This segment is also growing, although topical or ingestive alternatives continue to dominate demand.
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So, what are the best-selling products?
Here creams reign supreme, then gels, followed by collagen supplements and finally laser treatments.
The creams for these treatments act immediately because they are applied on the affected area, as well as the gels, but the latter have a consistency that is not the consumers' favorite.
These products popularly contain cocoa butter, vitamin D, E. coconut oil, olive oil, collagen, hyaluronic acid among other components that provide responses to the interaction with the lesion.
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Supplements are an alternative that consumers choose to take alongside other skin treatments to address the lesion internally and externally, but studies have shown that topical options demonstrate results more quickly.
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